Personalised skincare made for

Your all-bases-covered skincare.

Bespoke.
Fragrance-free.
Sustainable.
Vegan.

Forget ‘one-size-fits-all’ formulas; we believe your skincare should be as unique as you. This is why we create bespoke skincare products that are made-to-order for your individual skin concerns, taking the stress out of skincare shopping.

Read our story

…is one of the first companies that allows you to create a completely bespoke face cream before the product arrives at your door.

Build your routine Wear these tailored treatments solo, or team them up for your customised routine.

b+ Moisturiser

Personalise Now

A daily cream that you can wear morning and night, our b+ Moisturiser is bursting with good-for-you ingredients that will give your skin a natural boost.

AQUA, CETEARYL ALCOHOL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL*, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL*, GLYCERIN*, SQUALANE, DISODIUM COCOYL GLUTAMATE, BUTYROSPERMUM PARKII BUTTER*, GLYCERYL STEARATE SE, CETEARYL GLUCOSIDE, THEOBROMA CACAO (COCOA) SEED BUTTER*, SODIUM HYALURONATE, TRITICUM VULGARE GERM OIL, P-ANISIC ACID, SODIUM PHYTATE, LACTIC ACID, FAEX EXTRACT, XANTHAN GUM, PHENOXYETHANOL, PARFUM | *Ingredients with an asterisk are organic

From £30

‘Good Skin’ Serum

Personalise Now

Supercharged with a unique blend of targeted active ingredients, our Good Skin Serum delivers deep-down nourishment.

AQUA, XANTHAN GUM, GLYCERIN*, SODIUM HYALURONATE, P-ANISIC ACID, SODIUM PHYTATE, NIACINAMIDE, ALOE BARBADENSIS LEAF JUICE POWDER*, ALLANTOIN, VACCINIUM MACROCARPON (CRANBERRY) FRUIT POWDER, VACCINIUM MYRTILLUS FRUIT EXTRACT, SACCHARUM OFFICINARUM (SUGAR CANE) EXTRACT, CITRUS, AURANTIUM DULCIS (ORANGE) FRUIT EXTRACT, CITRUS LIMON (LEMON) FRUIT EXTRACT, ACER SACCHARUM, (SUGAR MAPLE) EXTRACT | *Ingredients with an asterisk are organic

From £48

Pick your Base Plus process

There are two ways to personalise your Base Plus product:

Take our skin quiz, so we can build a blend based on your unique needs.

take the quiz

Select ingredients for yourself, then add them to your serum and moisturiser.

browse ingredients

The Base — which comes locked inside a sustainable aluminium tube to prevent moisture from affecting the product (resulting in a long shelf life)

What do our customers think?

Rated EXCELLENT on

Martelle E

Superb, extremely happy with look and feel of products, definately making my go to brand for skin care! Excellent customer service 10/10 recommend you will not be disappointed

06/01/2021

+ Purchased a Moisturiser (Green Tea & Vitamin C)

Jad F

Base is an absolutely amazing cream. It is thick and rich and incredible at keeping my skin moisturised even through the winter. The serum is also excellent. I also love how the brand allows you to personalise your product! 100% will be buying again.

14/12/2020

+ Purchased a Moisturiser (Green Tea & Algae)

Betty G

My skin has never ever looked this good. I cannot tell you how much I have loved the moisturizer - it honestly has changed my skin. I have never been this radiant and even-toned AND blemish free! I use the moisturizer both day and night - it sits perfectly under makeup with no pilling, but is still rich enough to keep my skin feeling wonderfully hydrated all day. I will absolutely be ordering again and can't wait to see what else they produce.

05/01/2021

+ Purchased ‘Good Skin’ Serum - Emulsion

Ola A

I honestly love the moisturiser. The scent is gorgeous and it absorbs so easily! It’s very luxurious. My skin stays moisturised throughout the day despite the harsh weather. I’m really happy with the green tea/bakuchiol combination too, and I’m hoping it will help with my hyperpigmentation over the next few weeks/months. Can’t wait to see what else they come out with!

06/01/2021

+ Purchased ‘Good Skin’ Serum - Vitamin C

Good for your skin, good for the world

Sustainability is at the heart of Base Plus, which is why our products are personalised with three key principles.

No Waste

Using data, we predict and plan our ingredient inventory to ensure we never use more than we need.

Conscious Packaging

We strive to use recyclable packaging wherever possible. By 2022, our aim is to be completely plastic-free.

Responsible Ingredients

All our ingredients are cruelty-free and vegan. We also use organic ingredients wherever possible.

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Skincare that gives back

Being considerate to the world and to people is one of our top priorities so we’re over the moon to be supporting the Rainforest Alliance, an amazing charity that tackles deforestation, protects rural communities, and helps businesses become more sustainable.

Every time someone purchases a Base Plus product, we make a donation to the Rainforest Alliance, allowing you to put kindness into the world whilst putting kindness onto your skin.

Sustainable to the very last drop.