Personalised skincare made for

I don’t know what my skin needs

Take our skin quiz

I know what my skin needs

Personalise yourself
create your serum
create your moisturiser

Your skin is unique and we believe your skincare should be too. We bring our expertly formulated Base formula, and you select two additional ingredients to personalise it to your needs. Quality and sustainability are at our heart - we always use cruelty free ingredients such as Vegan Collagen and ensure we are organic where possible. Our base is packed with Hyaluronic Acid and Jojoba Seed Oil for protection, hydration & moisture.

Personalised by you, formulated by us

‘Good Skin’ Serum

From £48

personalise now

b+ Moisturiser

From £40.00

personalise now

fragrance free option

organic ingredients

cruelty free

Base plus exists in anticipation of a future where personalised skincare is the norm. We are vegan, cruelty-free and sustainable, using organic ingredients where possible.

All of our creations are made in-house and to order. This means we oversee every part of your product's journey. From being created and formulated to being held in your hand

‘Good Skin’ Serum

From £48

personalise now

b+ Moisturiser

From £40.00

personalise now

Base Plus Sample Club

Are you a skincare lover who loves to try new and innovative products? Our invite-only Sample Club is the community for you. Every month a select few will be gifted 10-15 special samples directly from our laboratory. We want to create hydrating, nourishing products for you and with you. Join the Club

Personalised by you, formulated by us

~ What our customers are saying ~

EXCELLENT Based on 24 reviews.
Martelle Edinborough
Martelle Edinborough
06/01/2021
Superb, extremely happy with look and feel of products, definately making my go to brand for skin care! Excellent customer service 10/10 recommend you will not be disappointed
Betsy Glasgow
Betsy Glasgow
05/01/2021
My skin has never ever looked this good. I cannot tell you how much I have loved the moisturizer - it honestly has changed my skin. I have never been this radiant and even-toned AND blemish free! I use the moisturizer both day and night - it sits perfectly under makeup with no pilling, but is still rich enough to keep my skin feeling wonderfully hydrated all day. I will absolutely be ordering again and can't wait to see what else they produce.
Ola A
Ola A
16/12/2020
I honestly love the moisturiser. The scent is gorgeous and it absorbs so easily! It’s very luxurious. My skin stays moisturised throughout the day despite the harsh weather. I’m really happy with the green tea/bakuchiol combination too, and I’m hoping it will help with my hyperpigmentation over the next few weeks/months. Can’t wait to see what else they come out with!
Victoria Wang
Victoria Wang
15/12/2020
The serum and custom moisturiser combo does insanely wonderful things to my skin, it's officially the best skincare I've ever used — and I've tried everything from £3 drug store brands to £100 luxury brands. Because I have combo skin, I find that most products I've used either leave me oily in the T-zone or dry around the nose. This is the first moisturiser where I feel like it balances my oil levels so effectively. I'm actually glowing, and even my partner has noticed how smooth and nice my skin looks since using Base Plus! I also love that it's all vegan/plant-based, and just a little goes a long way. The packaging that it arrived in was so beautiful, and came with a hand written thank you note. 10/10, highly recommend you won't regret it!
Jad Faki
Jad Faki
14/12/2020
Base is an absolutely amazing cream. It is thick and rich and incredible at keeping my skin moisturised even through the winter. The serum is also excellent. I also love how the brand allows you to personalise your product! 100% will be buying again.
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