Fatima Jama’s skin

Hey Fatima, here are some insights based on the answers you gave us when you took our skin survey. The answers you provided really helped us to perfect the product – Base Plus was made with you in mind.

Dull and lifeless skin

You mentioned your skin focus was Dull and Lifeless Skin, but also that you have naturally good skin and are thinking about the future. This is very sensible as, skincare maintenance requires a good routine and it’s good to find what works for you early on.

Dull skin can be caused by a range of reasons. Among the most common are: a buildup of dead skin cells, pollution and UV damage. People with a build up of dead skin often turn to methods of exfoliation to support the skin turning over dead cells, and revealing the fresh, radiant skin underneath. Exfoliation can be done physically, for example using gentle cloths, or chemically, using gentle to strong peels. Lactic, salicylic and mandelic acids are often more gentle. Both are types of exfoliation are good additions to a routine even if you don’t have any particular skin concerns.

UV damage, pollution and dull skin often go hand in hand with ageing skin. Skin consistently subjected to pollution ages prematurely and becomes weakened, dull, and sensitised, as does skin damaged by UV rays. In the case of prevention of UV damage to the skin, sun screens and blocks are key; antioxidant-rich skin care is often used by people to support the clean up of skin ageing free radicals and prevent future inflammation.


We hope this information was useful and look forward to seeing what you create with us.