Fifi’s skin

Hey Fifi, here are some insights based on the answers you gave us when you took our skin survey. The answers you provided really helped us to perfect the product – Base Plus was made with you in mind.

Skin that looks dry

Dry skin is often confusing as there is a difference between (and a different approach for addressing) skin that lacks oils, and skin that lacks hydration. Dry skin types are ones lacking enough of the oils naturally produced by the skin, and so can typically look dry – this is commonly addressed by using moisturisers with high oil content. The higher up the ingredient is in the ingredient list of a product, the greater the amount used in a product.

Uneven skin tone (patchy or hyperpigmented)

There are also many different types of hyperpigmentation, such as age spots, melasma, and post-inflammatory hyperpigmentation. The condition can be caused by anything from acne scars and sun damage to hormone fluctuations.

People sometimes opt for over the counter creams to treat this, containing lightening ingredients such as vitamin C, niacinamide or liquorice extract. Stronger agents and treatments should always be prescribed by a medical professional, if your hyperpigmentation isn’t readily alleviated using over-the-counter cosmetics.

It’s extremely important to use sun screens or blocks when using any kinds of acids or lightening / brightening actives on the skin, as they can remove the top layer of skin that supports protection against the sun or have an affect on melanin in the skin. Further – sun exposure triggers melanin production, so people seeking to alleviate blemishes are often advised to wear sun screens or blocks to guard against the condition worsening in the affected areas.


We hope this information was useful and look forward to seeing what you create with us.