Ismahan’s skin

Hey Ismahan, here are some insights based on the answers you gave us when you took our skin survey. The answers you provided really helped us to perfect the product – Base Plus was made with you in mind.

Uneven skin tone (patchy or hyperpigmented)

There are different types of uneven skin or ‘hyperpigmentation’, such as age spots, melasma, and post-inflammatory hyperpigmentation. The condition can be caused by anything from acne scars and sun damage to hormone fluctuations.

People sometimes opt for over the counter creams to treat this, containing lightening ingredients such as vitamin C, niacinamide or liquorice extract. Stronger agents should always be prescribed bed by a medical professional. Sun exposure triggers melanin production, so people seeking to alleviate hyper pigmentation are often advised to wear sun screens or blocks to guard against the condition worsening.

Dull and lifeless looking

Dull skin can be caused by a range of reasons. Among the most common are: a buildup of dead skin cells, pollution and UV damage. People with a build up of dead skin often turn to methods of exfoliation to support the skin turning over dead cells, and revealing the fresh, radiant skin underneath. Exfoliation can be done physically, for example using gentle cloths, or chemically, using gentle to strong peels. Lactic, salicylic and mandelic acids are often more gentle. 

UV damage, pollution and dull skin often go hand in hand with ageing skin. Skin consistently subjected to pollution ages prematurely and becomes weakened, dull, and sensitised, as does skin damaged by UV rays. In the case of prevention of UV damage to the skin, again, sun screens and blocks are key; antioxidant-rich skin care is often used by people to support the clean up of skin ageing free radicals and prevent inflammation.


We hope this information was useful and look forward to seeing what you create with us.