Jelena’s skin

Hey Jelena, here are some insights based on the answers you gave us when you took our skin survey. The answers you provided really helped us to perfect the product – Base Plus was made with you in mind.

Skin that looks dry

Dry skin is often confusing as there is a difference between (and a different approach for addressing) skin that lacks oils, and skin that lacks hydration. Dry skin types are ones lacking enough of the oils naturally produced by the skin, and so can typically look dry – this is commonly addressed by using moisturisers with high oil content. 

Skin that feels dry

People with a dehydrated skin condition are those whose skin lacks water – this skin type can look oily whilst feeling very dry because often the skin overcompensates with producing oil to make up for the lack of hydration. People often address this by using products containing ingredients such as hyaluronic acid, and making sure to drink enough water throughout the day.

Clogged pores

To prevent clogged pores people commonly use oil-free, non-comedogenic skin care products (ingredients such as hyaluronic acid as mentioned, can help to hydrate the drier areas of the skin without clogging pores in the way oils will), and ones which contain ingredients such as salicylic acid (which works to unblock pores). 

Gentle exfoliation using cloths for example or mild chemical exfoliants such as AHAs and BHAs can help to prevent the build up of dead skin cells that could lead to clogged pores (that appear larger. Lactic, salicylic and mandelic acids are more gentle ones.

Using acids sensibly

It’s extremely important to use sun screens or blocks when using any kinds of acids or lightening / brightening actives on the skin, as they can remove the top layer of skin that supports protection against the sun or have an affect on melanin in the skin. Further – sun exposure triggers melanin production, so people seeking to alleviate blemishes are often advised to wear sun screens or blocks to guard against the condition worsening in the affected areas.


We hope this information was useful and look forward to seeing what you create with us.