Leyla Ahmed’s skin

Hey Leyla, here are some insights based on the answers you gave us when you took our skin survey. The answers you provided really helped us to perfect the product – Base Plus was made with you in mind.

Skin that feels dry

Dry skin is often confusing as there is a difference between (and a different approach for addressing) skin that lacks oils, and skin that lacks hydration. People with a dehydrated skin condition are those whose skin lacks water – this skin type can look oily whilst feeling very dry because often the skin overcompensates with producing oil to make up for the lack of hydration.

People often address this by using products containing ingredients such as hyaluronic acid, and making sure to drink enough water throughout the day.

Scarring and blemishes

A blemish means any mark, spot, discoloration, or flaw on the skin. Depending upon the condition causing them, some blemishes fade on their own while others need medical treatments. Anything that causes the skin to open can lead to scarring, such as popped pimples.

People with darker skin sometimes see post-inflammatory hyperpigmentation – marks that appear on the skin after. Those with lighter skin sometimes develop post-inflammatory erythema -commonly showing up as purple or red marks. If inflammation is severe, the collagen and elastic tissue could be unable to regenerate properly, leaving a scar. 

People commonly use at-home products with AHAs or BHAs to exfoliate the skin and help bring those dark skin cells to the surface. Or salicylic acid to help unclog pores. Vit C has also been recently popular for fading scars and blemishes. Preventing blemishes is much easier than treating them, s


We hope this information was useful and look forward to seeing what you create with us.