No-compromise skincare.

  • Sustainable.
  • High-quality.
  • Bespoke.

We believe personalised skincare should be the norm, and that products we use should be unique just like us. We are vegan, cruelty-free and sustainable, using organic ingredients where we can. Everything at Base Plus is hand created in-house, to order. This means we oversee every part of your product's journey, until the moment it is in your hands. Personalised by you, formulated by us.

Find out more about what we believe in

…is one of the first companies that allows you to create a completely bespoke face cream before the product arrives at your door.

Introducing your new skincare guardians

‘Good Skin’ Serum

Personalise Now
From £48

b+ Moisturiser

Personalise Now
From £40.00

The Base Plus Process

You can personalise in two ways


Take our skin quiz (So we can understand you and your lifestyle to perfect your formula).


Browse our ingredients (So you can add your favourite ingredients to our highly effective base)

The Base — which comes locked inside a sustainable aluminium tube to prevent moisture from affecting the product (resulting in a long shelf life)

What do our customers think?

Martelle E

Superb, extremely happy with look and feel of products, definately making my go to brand for skin care! Excellent customer service 10/10 recommend you will not be disappointed

+ Purchased a Moisturiser (Green Tea & Vitamin C)
Jad F

Base is an absolutely amazing cream. It is thick and rich and incredible at keeping my skin moisturised even through the winter. The serum is also excellent. I also love how the brand allows you to personalise your product! 100% will be buying again.

+ Purchased a Moisturiser (Green Tea & Algae)
Betty G

My skin has never ever looked this good. I cannot tell you how much I have loved the moisturizer - it honestly has changed my skin. I have never been this radiant and even-toned AND blemish free! I use the moisturizer both day and night - it sits perfectly under makeup with no pilling, but is still rich enough to keep my skin feeling wonderfully hydrated all day. I will absolutely be ordering again and can't wait to see what else they produce.

+ Purchased ‘Good Skin’ Serum - Emulsion
Ola A

I honestly love the moisturiser. The scent is gorgeous and it absorbs so easily! It’s very luxurious. My skin stays moisturised throughout the day despite the harsh weather. I’m really happy with the green tea/bakuchiol combination too, and I’m hoping it will help with my hyperpigmentation over the next few weeks/months. Can’t wait to see what else they come out with!

+ Purchased ‘Good Skin’ Serum - Vitamin C

Base Plus the Environment

We are an environmentally conscious brand, so every decision we make is considered. We ensure the company is sustainable in three main ways: