We believe personalised skincare should be the norm, and that products we use should be unique just like us. We are vegan, cruelty-free and sustainable, using organic ingredients where we can. Everything at Base Plus is hand created in-house, to order. This means we oversee every part of your product's journey, until the moment it is in your hands. Personalised by you, formulated by us.Find out more about what we believe in
…is one of the first companies that allows you to create a completely bespoke face cream before the product arrives at your door.
Introducing your new skincare guardians
‘Good Skin’ SerumPersonalise Now
b+ MoisturiserPersonalise Now
The Base Plus Process
You can personalise in two ways
Take our skin quiz (So we can understand you and your lifestyle to perfect your formula).
Browse our ingredients (So you can add your favourite ingredients to our highly effective base)
The Base — which comes locked inside a sustainable aluminium tube to prevent moisture from affecting the product (resulting in a long shelf life)
What do our customers think?
Superb, extremely happy with look and feel of products, definately making my go to brand for skin care! Excellent customer service 10/10 recommend you will not be disappointed
Base is an absolutely amazing cream. It is thick and rich and incredible at keeping my skin moisturised even through the winter. The serum is also excellent. I also love how the brand allows you to personalise your product! 100% will be buying again.
My skin has never ever looked this good. I cannot tell you how much I have loved the moisturizer - it honestly has changed my skin. I have never been this radiant and even-toned AND blemish free! I use the moisturizer both day and night - it sits perfectly under makeup with no pilling, but is still rich enough to keep my skin feeling wonderfully hydrated all day. I will absolutely be ordering again and can't wait to see what else they produce.
I honestly love the moisturiser. The scent is gorgeous and it absorbs so easily! It’s very luxurious. My skin stays moisturised throughout the day despite the harsh weather. I’m really happy with the green tea/bakuchiol combination too, and I’m hoping it will help with my hyperpigmentation over the next few weeks/months. Can’t wait to see what else they come out with!
Base Plus the Environment
We are an environmentally conscious brand, so every decision we make is considered. We ensure the company is sustainable in three main ways:
Data to reduce waste
We pair customer data with predictive technologies to plan our ingredient inventory, to make sure we are never use more than we need. We are strongly against unnecessary waste
At Base Plus we try to keep our plastic use to an absolute minimum. Our tubes are made from aluminium, and our mailer is made from cardboard. Our package fillers are made from shredded paper and biodegradable packing peanuts. The main materials used for our serum bottles are glass and silicon. Our plastic use is currently limited to the cap on our moisturiser tubes, the rim on our serum bottles and our padded mailer envelopes. All are made from widely-recycled, PET. Our aim is to be completely plastic-free by 2022.
All of our ingredients are vegan and cruelty-free. We make a special effort to also source organic where we can, to produce high-quality formulations you can have confidence in. We require all of our ingredient suppliers to provide us with evidence of certification and accreditations before we use their ingredients in our formulations.