Daily Moisturiser

Your personalised day or night lotion.

Get your formula

1.7 0z | From £45
Made for your skin

Personalised with powerful natural and science-backed ingredients.

Choose a base

Our moisturiser can be formulated with one of three bases to compliment your skin.

Customise ingredients

Based on your consultation, we’ll choose the right ingredients to add to your formula, or you can choose your own.

Free delivery
90 day guarantee
Skip or cancel at any time

Ingredients for
your unique skin

Each ingredient is carefully picked for you.
Some of our favourite ingredients:

Alpha-arbutin

Bakuchiol

Probiotics

Niacinamide

Algae

Our actions

Alpha-arbutin is a powerhouse for hyperpigmentation. It works as an inhibitor, helping to block the formation of dark spots on the skin. It selectively targets melanocytes and inhibits key regulatory steps in melanin synthesis. A natural skin lightening agent that treats conditions such as dark spots, age spots, acne scars, and melasma. Typically less aggressive than skin lightening agent, hydroquinone.

Bakuchiol is a biologically active compound extracted from the seeds of the Babchi plant. It is very commonly used in Ayurveda and Chinese traditional medicine and is a powerful antioxidant.

Probiotics like the gut, the skin is colonised by its own collection of microbes called the skin microbiome. Microbiome composition varies from person to person based on factors such as age, gender and environment. Acne is an inflammatory condition, and certain bacteria strains have been shown to reduce the release of pro-inflammatory cytokines, and to increase the release of anti-inflammatory cytokines.

Niacinamide is more commonly known as a form of vitamin B3. It has been popularised for its smoothing and brightening properties, for reducing skin pigmentation, and also for improving the appearance of ageing facial skin.

Algae is a type of aquatic plant rich in carotenoids (which neutralise free radical attacks on the skin), sterols (evidence of stimulating collagen) and essential fatty acids (good for maintaining epidermal integrity and preventing transepidermal water loss).

Cruelty free
Vegan
Natural & Organic options
Formulated in-house

Choose a base that
suits you

Gel Base

Normal Base

Rich Base

Our gel base has a minimal, 4% oil content. Particularly suits oily skin. Silky and very light in weight. Made with:

Hyaluronic acid

Hyaluronic acid is a glycosaminoglycan - a naturally-occurring substance that’s part of skin’s youth-supporting matrix. It helps to keep the skin stable, safeguarded, and renewed. It is also is also a humectant, which is a category of skincare ingredients that are hygroscopic, meaning they draw moisture from their surroundings. Humectants are often found in water-based moisturisers, serums, and other leave-on skincare products because of their ability to help boost hydration for all skin types, which is especially beneficial for dry, dehydrated skin

Vegan collagen

A cruelty-free alternative to animal-sourced collagen. Vegan collagen can help to create a more youthful look to the skin; it's extracted from the intra-cellular matrix of yeast cells and is a very effective animal-based replacement.

Full ingredients

AQUA, LACTOBACILUS FERMENT, PANTHENOL, GLYCERIN, SORBITOL, Sodium Hyaluronate, XANTHAN GUM, FAEX EXTRACT (AND) PHENOXYETHANOL, SODIUM PHYTATE, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, POLYACRYLATE CROSSPOLYMER-6, ISOAMYL LAURATE & ISOAMYL COCOATE, CAPRYLIC CAPRIC TRIGLYCERIDE, P-ANISIC ACID

Our 'Normal' base is quite light and perfect for pairing with an SPF. Hydrating and particularly suits typical and combination skin.

Hyaluronic acid

Hyaluronic acid is a glycosaminoglycan - a naturally-occurring substance that’s part of skin’s youth-supporting matrix. It helps to keep the skin stable, safeguarded, and renewed. It is also is also a humectant, which is a category of skincare ingredients that are hygroscopic, meaning they draw moisture from their surroundings. Humectants are often found in water-based moisturisers, serums, and other leave-on skincare products because of their ability to help boost hydration for all skin types, which is especially beneficial for dry, dehydrated skin

Vegan collagen

A cruelty-free alternative to animal-sourced collagen. Vegan collagen can help to create a more youthful look to the skin; it's extracted from the intra-cellular matrix of yeast cells and is a very effective animal-based replacement.

Organic Pomegranate Seed Oil

Pomegranate seed oil is abundant in essential fatty aicds, effective for a range of skin types. It contains ellagaic acid, which is a natural phenol antioxidant - it is also the only known botanical source of of omega 5.

Jojoba Oil

Jojoba oil has excellent moisturising properties that are understood to be very similar to the natural oils our skin produces. It is antibacterial, and is naturally rich in the antioxidant, Vitamin E. As a result, it aids in helping to balance the sebum levels in the skin without clogging the pores.

Full ingredients

AQUA, GLYCERIN, P-ANISIC ACID, SODIUM PHYTATE, CETEARYL GLUCOSIDE (AND) CETEARYL ALCOHOL, DISODIUM COCOYL GLUTAMATE, GLYCERYL STEARATE SE, BUTYROSPERMUM PARKII BUTTER, PUNICA GRANATUM SEED OIL, SIMMONDSIA CHINENSIS SEED OIL, SQUALANE, XANTHAN GUM, SODIUM HYALURONATE, FAEX EXTRACT (AND) PHENOXYETHANOL, LACTIC ACID, TRITICUM VULGARE GERM OIL, SORBITOL, POLYSORBATE 20

A richer base made with made with luxurious butters. Heavier texture perfect for drier skin types or use at night.

Shea Butter

Shea butter is a natural emmollient with skin conditioing properties, helping to moisturise the skin and support elasticity. It also contains phytosterols which help to nourish the skin. Very supportive for drier skin types .

Vegan Squalane

A plant-based source of squalane, derived from olive oil. it is easily absorbed by the skin and similar to 'squalene', which is naturally occurring in the skin at between 10-14%.

Hyaluronic acid

Hyaluronic acid is a glycosaminoglycan - a naturally-occurring substance that’s part of skin’s youth-supporting matrix. It helps to keep the skin stable, safeguarded, and renewed. It is also is also a humectant, which is a category of skincare ingredients that are hygroscopic, meaning they draw moisture from their surroundings. Humectants are often found in water-based moisturisers, serums, and other leave-on skincare products because of their ability to help boost hydration for all skin types, which is especially beneficial for dry, dehydrated skin

Vegan collagen

A cruelty-free alternative to animal-sourced collagen. Vegan collagen can help to create a more youthful look to the skin; it's extracted from the intra-cellular matrix of yeast cells and is a very effective animal-based replacement.

Full ingredients

AQUA, XANTHAN GUM, GLYCERIN, SODIUM HYALURONATE, P-ANISIC ACID, SODIUM PHYTATE, CETEARYL GLUCOSIDE (AND) CETEARYL ALCOHOL, DISODIUM COCOYL GLUTAMATE, GLYCERYL STEARATE SE, BUTYROSPERMUM PARKII BUTTER, THEOBROMA CACAO SEED BUTTER, PRUNUS AMYGDALUS DULCIS OIL, SIMMONDSIA CHINENSIS SEED OIL, SQUALANE, FAEX EXTRACT (AND) PHENOXYETHANOL, LACTIC ACID, TRITICUM VULGARE GERM OIL

Cruelty free
Vegan
Natural & Organic options
Formulated in-house

Based on data,
built for you

We have a database of information on over 500,000 (and growing) people’s skin, and we use these insights and expertise to personalise and perfect your products.

Answers to
your questions

How long will my products take to work?

We know that scientifically, skin cells can take at least 28 days to turn over. Our data shows that it’s most common for people to reach optimal results around the three-month mark, however, depending on the skin concerns, some customers may see results upon first use, or within the first week.

What do they smell like?

Our entire product line is fragrance-free, which means all of our formulations will smell like the natural ingredients. Most of our formulas have a standard, mild 'creamy' smell.

How do I pick a base?

Your base for your formula is typically down to personal preference - depending on if you prefer gel-based moisturisers, if you prefer a lighter formulation because you wish to pair it with an SPF product already in your routine, or if you have a drier skin type and so prefer something more nourishing. If you are not happy with your base we are happy to offer a reformulation. Please send all requests to: orders@baseplus.co.uk

How do I pick my actives and additions?

You can take our quiz to receive a formulation recommendation - we constantly update our algorithms to ensure our formulas grow in accuracy as we serve more people. If you don't receive the actives you were hoping for or prefer, you are able to make your own selection at the end of the recommendation quiz. If there are actives not available that you would love to see us stock, please email: hi@baseplus.co.uk to let us know!

What if I don’t like my formulation?

If your formulation is not one that you feel is meeting your specific needs, we offer reformulation after 14 days. Email orders@baseplus.co.uk with your order number and preferred recipe, and our formulation team will work with you to find a solution.

What’s your 90 day guarantee?

We know that scientifically, skin cells can take at least 28 days to turn over. Our data shows that it’s most common for people to reach optimal results around the three-month mark. We are extremely confident in the effectiveness and accuracy of our formulations, so, after 90 days we offer a free reformulation in the rare situation that you haven’t yet reached the results you are looking for.

Do I need to patch test?

Yes - as with all new products you must patch test for 24 hours before using our products.

People with all types of
skin are seeing results

I have never been this radiant

My skin has never ever looked this good. I cannot tell you how much I have loved the moisturizer - it honestly has changed my skin. I have never been this radiant and even-toned AND blemish free! I use the moisturizer both day and night - it sits perfectly under makeup.

says Elizabeth

I can’t recommend this enough

The moisturiser changed my skin so much! it's helped the redness of my skin and has calmed it down. it's also made my skin feel so moisturised and is so dewy during the day. i've seen so much benefit in a week! i can't recommend this service enough

says Parmis

My skin has cleared up amazingly

My skin has cleared up amazingly. I am so grateful for the part Base Plus has played in my skin transformation over the past 6 months. I honestly feel so much more comfortable in my own skin and (I know I’ve already said it but) I am so grateful!

says Ella

Are you ready to transform your skin?

Take our free consultation to start creating your custom formula.

Get your formula